Lovering Volvo in Concord

First there was the V40. Then the V50 replaced the V40. Now the V40 is replacing the V50. Confused yet? Don't worry, it took Lovering Volvo in Concord a few minutes to wrap our heads around the sequence as well. But as puzzling as this series of events might sound, it's completely true. Allow us to explain.

Volvo knows its consumers enough to understand what they want. On the flip side, the intuitive automaker can also recognize what they don't. One new Volvo vehicle that they've decided just won't fit into the U.S. market is the upcoming V40.